Our research & findings on innovation will be published soon. Check back.


Branson, Richard. Business Stripped Bare: Adventures of a Global Entrepreneur. Random House, 2008.

Grant, Adam, and Sheryl Sandberg. Originals: How Non-Conformists Move the World. Reprint edition. Penguin Books, 2017.

Kumar, Vijay. 101 Design Methods: A Structured Approach for Driving Innovation in Your Organization. 1 edition. Hoboken, N.J: Wiley, 2012.

Innovation Culture Index

What it is

We developed the Innovation Culture Index (ICI) to measure your congregation’s outlook and attitude in key areas associated with innovative potential.  Drawing from both empirical research and the wisdom of leaders in innovation design, we have identified characteristics that are strongly associated with an organization’s ability to either foster or hinder innovative activity.  The ICI seeks to reveal your collective perceptions, beliefs, and attitudes about these aspects of your congregational culture that influence innovative potential. We have grouped those characteristics into 9 distinct indicators that examine various aspects of your congregation’s mindset, structure, relationships, and habits.

How it is used

Personal Scores on the ICI

Members of your team will take the ICI individually to receive personal scores, and then those scores will be aggregated to receive a team score.  Your personal scores on the ICI are useful for comparison with the scores of your congregational leaders and/or other innovation team members. Large disparities in scores between members of the same team can reveal significant perception and experience differences between team members; this warrants a time of discussion in which team members are allowed to articulate their diverse experiences. Significant correlations in the scores of team members can signal a shared cultural problem (if scores are low) or reveal places of strength (if scores are high).

Aggregated Team Scores on the ICI

Your aggregated team scores are most valuable in three ways: First, look at the ICI to identify areas in which your congregation is leaning toward attitudes and actions that are likely to hinder innovative activity. Second, indicators with higher aggregate scores reveal strengths your congregation should recognize, protect, and capitalize upon as you seek to undertake innovative activities. Third, your aggregate scores are most useful for tracking congregational improvement over time.  By administering the ICI repeatedly over time you’ll gain a sense of whether your congregation is improving in its cultural potential for fostering innovation.